The numbers
MSPs, credit and funding, real estate, fitness, apparel, automotive, roofing, trades, local service.
Directing since 2012. Five-plus of those on the only lesson that mattered.
One client. Same system. No shortcuts.
What one client's video funnel brought in.
Meet the Owner
I'm Justin. I own HardCutMedia.
Fourteen years behind a camera. Directing since 2012. Five-plus of those spent on the only lesson that actually mattered: footage nobody sees is a waste of your money.
Most businesses don't have a video problem. They have a nobody-knows-they-exist problem. You can buy the nicest camera in the county and still post something that dies in three seconds because the first line was boring. I've made that video. More than once.
That's why HardCutMedia runs the whole chain instead of just showing up with a camera. Strategy, scripts, direction, lighting, editing, where it posts, what it's supposed to do, and what the numbers said seven days later.
Over 74 businesses. MSPs, credit and funding, real estate, fitness, apparel, automotive, roofing, trades, local service. One client went from 300 views to 100,000+ in ten months. Another ran webinar campaigns that brought in $200,000.
I film Tampa through Spring Hill as standard territory, and I'll travel when the project earns it. I shot a ten-video series solo in Camagüey, Cuba with an iPhone, a tripod, and a mic.
English and Spanish, both native to the work.
Based in Tampa, FL 33602
What we do
Featured work
Tap a film to watch with sound.
How the work runs
Send a note or call. Tell us what the video is for, when you need it, and roughly what you have to spend — a budget range is enough to start.
We talk through the idea, the locations, the people who need to be on camera and the deliverables, then put the plan in writing before anything is booked.
We show up with the crew and kit the plan calls for and film what we agreed to film.
You see a cut, give notes, and we deliver the finished files in the formats you need for where the video is going.
Testimonials
Instead of some agency just showing up with a checklist and treating me like another box to tick, the HardCut team actually got in the trenches with me.
Packages
$1,500per day
One day on site. Six hours, 4K, lights and direction. You walk away with up to 30 Reels, edited and colored.
$5,000per month
Content comes off your plate. We plan it, shoot it, cut it and post it.
$40,000per year
Platinum, plus a creative department in your back pocket. We read the data weekly and shift the plan.
Not sure which one. Send a note with a budget range and we'll tell you straight.
Questions
Tampa through Spring Hill is standard territory. Brooksville and Homosassa too. Further out when the project earns it. We've driven to South Florida for a client and shot a ten-video series solo in Camagüey, Cuba.
Six hours on site in 4K. We bring the lights, the mics and a plan for every setup. Same day, same wardrobe, thirty-plus pieces. You show up ready. We run the rest.
Most of our clients did. We stop, reset and coach you through it until it sounds like you talking, not reading. Marc, Alecia and Allen all say the same thing in their films above.
Day Rate is $1,500. HardCut Platinum is $5,000 a month. All Access is $40,000 a year. A budget range is enough to start the conversation, and the scope goes in writing before anything is booked.
On Platinum and All Access, yes. Three platforms, planned and posted. Day Rate is production only. You get the finished files and the raw footage.
You do. Raw footage comes back organized so anything can be recut later. That's part of the offer, not a favor.
Yes. English and Spanish, both native to the work. A large share of what we make is Spanish-first, written the way the market actually talks.
We read the numbers at 24 hours and again at 7 days. Reach, non-follower percentage, saves, shares, follows, retention and keyword comments. The hook gets judged first. A weak idea gets a better hook, not a repost.
Send a note or call. We scope it in writing, then book the first shoot day. Most projects start within a few weeks.
Brands we've worked with
Get in touch
Tell us what the video is for, when you need it, and roughly what you have to spend. A budget range is enough to start. We answer within one business day.